The best MICE event in luxury tourism

loop MICE connects professionals from luxury tourism products and providers worldwide with top-quality MICE buyers from the German speaking market. You gather at a highly efficient and productive level: Each supplier has 34 scheduled appointments of 15 minutes each – together with a fantastic off-location-program you find networking at its best! Gain full awareness for your product and create your personal MICE luxury network!


„Best luxury showcase for the German speaking countries.“

Jennifer Ripoll

Terre Blanche Hotel Spa Golf Resort

„The sincerity and interest of all participants at loop is very appealing.“

Dr. Beatrice Zarges

Thurner’s Alpenhof

„About loop I like a lot to have networking opportunities in a relaxing ‘family’ atmosphere.”

Kratinos Socratous


„loop is incredibly well organized.“

Antje Rudhart

Luxury Hotels of Saint Lucia

„You meet the most important travel agencies in a very short time.“

Michelle Franke

Althoff Hotel Collection

„The organization could not be better!“

Magdalena Sánchez

Finca Cortesin Hotel Golf & Spa

„loop offers a great mixture of new accounts as well as well-known faces.“

Felix Bach

Vila Vita Parc

„I decided to attend loop because meetings with the best buyers are concentrated in 3 days.”

Alejandro Nedstrom


Attend loop MICE


Join loop and become part of the best luxury tourism network in the world. Apply now to secure your ticket to the most effective and boutique luxury travel fair


Apply for your loop slot and meet outstanding VIP luxury buyer from the key markets

Brand Partners

Contact us to learn more about how to increase awareness for your brand or product with loop

The Programme

Friday, March 20th

15.00 – 19.00: Accreditation and check-in
15.00 – 17.00: Comfort zone
19.00 – 21.00: Meet and Greet
21.00 – 00.01: Evening Event

Saturday, March 21th

06.00 – 09.00: Individual breakfast
09.00 – 10.45: loop - 7 appointments
10.45 – 11.15: Coffee break
11.15 – 13.00: loop – 7 appointments
13.00 – 14.00: Lunch
14.00 – 15.30: loop – 6 appointments
15.30 – 19.00: Off-location-program

Sunday, March 22nd

06.00 – 09.00: Individual breakfast
09.00 – 10.45: loop - 7 appointments
10.45 – 11.15: Coffee break
11.15 – 13.00: loop – 7 appointments
13.00 – 14.00: Lunch

Venue & Travel

Andaz Vienna am Belvedere

Vienna is a dream of its own. loop will showcase in one of the cities hottest and most excusive locations: the new Upscale Lifestyle hotel Andaz Vienna am Belvedere. Inspired by spectacular art and architecture of the city, a diverse cuisine and an outstanding quality of life and the irresistible charm. Following Prince Eugene of Savoy, one of the leading developers and art collectors of his time, and the man behind Belvedere Palace, the Andaz Vienna Am Belvedere will showcase contemporary local art and design that will immerse guests in the history of Prince Eugene as well as the City of Vienna. Urban guestrooms and suites with imaginative interior designs, furnishings, artwork, and amenities that immerse you in the surrounding locale. Floor-to-ceiling windows feature stunning views over the city and the surroundings of the Austrian capital. This outstanding hotel welcomes you to loop Vienna with a warm and inviting atmosphere.

Learn more about the hotel

Other Shows

loop Spring I

15 - 18 March 2020

loop Spring II

22 - 25 March 2020

loop Autumn

15 - 18 November 2020