Jumeirah Hotels, Resorts and Residences are regarded as among the most luxurious and innovative in the world and have won numerous international travel and tourism awards. The company was founded in 1997 with the aim to become a hospitality industry leader through establishing a world class portfolio of luxury hotels and resorts. JUMEIRAH™ is far from just another luxury hotel chain. Born in Dubai, it is the reason that the Emirate is considered a leader in imaginative and exhilarating experiences, pushing the boundaries of what you expect when you visit. With our Hallmarks at our core, the thoughtful and generous service you will experience at JUMEIRAH™ celebrates the unique character of every guest through every place we operate in. And, when you have created the world’s most luxurious hotel through the Burj Al Arab Jumeirah, you simply think about things that others do not. This is what makes JUMEIRAH™ just that little more unique.