Managing Directors
Astrid Oberhummer
CEO & Founder
Nobody in the German market knows the luxury industry better than Astrid Oberhummer. For over 25 years it has specialized in this segment and revolutionized the luxury travel market with its ideas and service offers. What does luxury mean and how do you sell it properly? Astrid shares this knowledge regularly in the context of training courses and appearances as a guest speaker. Within the company, she leads the sales team and, together with the team, develops innovative products that provide real value for luxury tour operators and vendors.
Andreas Müller
CEO & Founder
Andreas is an entrepreneur for almost two thirds of his life. A high degree of inner freedom and self-determination are for him the most important leitmotifs as an entrepreneur. He also teaches this to his trainees - because Andreas is a successful entrepreneur coach and neurostrategist in addition to his role as managing director at Lobster Experience. For Lobster he holds all the strings in his hand: what his role models used to be, entrepreneurial mogul Richard Branson, boxing world champion Wladimir Klitschko, Red Bull owner Dietrich Mateschitz and many more, are today friendly partners with whom he works together.
Sales & Events
Anna Katharina Loreth De Argueta
Director of Events
Anna Katharina is a mystery to us. She's just perfect at everything. Fast, structured, forward-looking and always with everything in view, she organizes all lobster events - from the sales dinners to our B2B fair loop. Her colleagues therefore affectionately call her "Johnny Controlleti". And also privately Anna Katharina is a real whirlwind, who prefers to be on the move with her husband and her children, whether on the dance floor or in distant countries. She has gained her professional experience in various 5-star hotels all over the world.
Natalia Herb
Event Manager
Natalia, is an organisational talent par excellence! The trained event manager has already mastered events with up to 2,000 people and now enriches the event team at Lobster. Her experience in project management, her quality awareness, her hands-on mentality and, above all, the fact that she always keeps a cool head makes her simply indispensable for our loops. With new ideas and concepts, she is full of drive and not only manages to positively surprise us every day, but certainly a lot of loopers. As a contrast to her colourful and active everyday working life, Natalia can often be found with a book in her hand in her free time – probably also when she walks different part of the Camino de Santiago alone, as she does every year. Although she has never been to London, she is convinced that it is her favourite city. A loop in London? Well, who knows...
Nele Winter
Event Manager
With her structured way of working, international experience, and passion for events, Nele Winter is a valuable addition to the event team at Lobster Experience. Originally from Heidelberg, she holds a Bachelor of Arts in Business Administration with a focus on trade fairs, congresses, and event management. In recent years, she worked as a Project Manager at fairtrade Messe GmbH & Co. KG, where she was responsible for the planning and execution of international trade fairs – including events such as agrofood and plastprintpack in Ghana and Nigeria. In addition to overseeing the overall event organization, she also coordinated with local service providers, suppliers, and partners – always keeping a cool head and a sharp eye for detail.
In her free time, Nele is deeply connected to nature. She loves gardening, outdoor adventures, and traveling in her camper van – and prefers to roll up her sleeves and get involved hands-on in everything she does.
Thomas Hildmann
Senior Project Manager Loop Plus
Loop Plus is the latest innovation from Lobster Experience, which builds a virtual bridge to the entire Lobster and loop network throughout the year and provides the community valuable contacts and added value. As project manager for the Loop Plus platform, Thomas is responsible for the operational planning, implementation and management of the project. He is the interface to the partners involved as well as different company departments such as development, advertising and service. As a private pilot, he is used to keeping control in tricky situations. In combination with his boating license, he could even fly seaplanes.
Irina Küster
VIP Scout Loop Plus
A network is only as good as its contacts. Our Irina therefore ensures the high quality of our Loop Plus network, including the maintenance and control of data and the establishment of contacts with buyers in the DACH market. Her training as a tourism specialist and many years of experience in tourism are of great benefit to her. Her areas of experience include product development, customer care and quality management. Outside of work, Irina enjoys travelling and getting to know new cultures. She is passionate about sport, especially skiing. In life, genuine friendship and good family relationships are important to her.
Communications
Annika Schnadt
Director of Communications
Since 2013 Annika completes the Communications Team and since then has been passionately committed to ensuring that the partners are looked after to the highest standards and that the team colleagues have a motivated and harmonious working environment. Constantly searching for new possibilities and ways for PR, she develops new, creative approaches and services together with the team. Her recipe for turbulent times: a large portion of diplomacy and open ears.
Friederike Bührdel
Senior Communications Manager
After many moves to different cities such as New York, Vienna and Las Palmas, it is no surprise that Friederike was also attracted to tourism professionally. After an excursion into journalism, the extroverted and lively Cologne native finally discovered her love for PR. For more than a year now, she has been part of the Lobster Communications family, positioning the hotel partners and their stories in the media with great passion and enthusiasm. Friederike has good media contacts and loves the personal exchange with journalists. Always ready and full of energy, she travels the world with and for her hotel partners. (Friederike is currently on maternity leave)
Yasmin Schober
Senior PR Manager
Born and raised in one of the world's most colorful and lively metropolises, Istanbul, Yasmin discovered her love for PR while still in her infancy. At the age of nine, she won a large-scale writing competition, and later worked her way up from trainee to creative director at the international PR agency Grayling. Her clients included British Airways, Tourism Kenya and Vueling Airlines. As an enthusiastic communicator and globetrotter, her motto is: Choose a job you love and you will never have to work a day in your life. In her free time, Yasmin can often be found on a tennis court - no matter where in the world, because one of her favorite hashtags is #homeiswhereatenniscourtis.
Yasmine Hidalgo-Giovannoli
PR Manager
Yasmine's interest in foreign cultures has always shaped her personal and professional life and has repeatedly taken her to different places around the world: she has already worked in Europe, Asia and the Middle East. Her destiny then led her to Lobster Experience, where she now enriches the Lobster Communications team as PR Manager. She takes great pleasure in intensively familiarizing herself with the partners' topics in order to then prepare them in an exciting way for our media partners. In her free time, she loves languages. Besides German, she also speaks English, Italian, Spanish and French.
Elisabeth Fallmann
Junior PR-Manager
Creating a significant impact with few words, shaping opinions, and devising creative approaches for modern communication encapsulate Lisa's passion for PR. An outstanding wordsmith, she channels her energy into successful initiatives for her partners. Building on her studies in Journalism and Business Economics as a minor, Lisa gained professional experience at various tourism PR agencies in the Frankfurt area. At Lobster, she is taking off and captivating both partners and colleagues alike. To balance her life, she enjoys reading, practices YOGA, and is always curious, seeking out cool fashion accessories.
Marketing
Michael Wick
Director of Marketing & Design
Creative in the service of Lobster Experience since 2008, Michael knows his way around the Lobster Experience universe. No wonder, as he plays a major role in shaping the look and feel of Lobster Experience. Bringing new ideas to life and making them visually tangible is one of the challenges he faces every day with passion. He collects new impulses and new energy on his travels around the whole world.
Arne-Philipp Zaisch
Senior Marketing Manager
Arne has immediately won the hearts of our marketing team. Actually no wonder, because as a northern German he brings the perfect mix of clarity, creativity, sociability, reflection and humor. His horizon of tourism is almost limitless ... after a work & travel year in Australia he decided to study 'International Tourism Management' with a focus on marketing including a semester abroad in New Zealand. This was followed by 6,5 years of professional experience at the tour operator vtours in Aschaffenburg in marketing. Including his move to Frankfurt, Arne has lived in 5 states in Germany, on his world map he currently counts 36 countries visited and of course some more will be added, because his motto is: "At least once a year go to a place you do not know yet." Another of his passions is cooking, which he refined during cooking courses in Thailand, Myanmar and India.
Emilie Krisch
Marketing Manager
Young, fresh and full of zest for action. Emilie started her training as a marketing lobster in 2020 and finished it successfully. She supports the team in all activities related to the production of marketing material for our partners or events. She has carried a creative gene in her heart for a long time and is happy to be able to live out her passion and ambitions at Lobster Experience. She enjoys sports or travelling in her spare time. Discovering new places is at the top of her wish list.
Janine Hecke
Junior Marketing Manager
Trained as a media designer for digital and print, Janine is a valuable addition and dynamic asset to our marketing team. She creates appealing media products from raw materials that represent the Lobster vibe at our events, in mailings, and as promotional materials. Additionally, she keeps others moving as a Zumba instructor.
Sebastian Bock
Senior Software Development Manager
Sebastian has been accompanying Lobster almost from the beginning, managing our IT in the background for many years. Recently, he has stepped into the first row and is now actively supporting the marketing team in crucial IT projects such as loop+, the loop app, or the event tool. In addition to his professional IT skills, it also requires a lot of creativity to produce tailor-made products that suit our needs. Sebastian's private life is just as imaginative. The range of his interests is exceptionally broad, spanning from culture, cooking, Barbecues, craftsmanship to cycling and even brewing his own beer.
Business Development & Controlling
Andreas Wiehn
Senior Director of Business Development
For years Andreas is a well-known face in the German speaking market and of course also in the lobster universe. He graduated from the famous hotel management school in Heidelberg. His career stations include leading positions in well-known companies such as Inter Continental, Kerzner International | One & Only Resorts or with two tour operators. As an absolute tourism professional, Andreas brings important experience to the Lobster team for the expansion of sales activities, which he uses in different areas. He has been a Lobster since 2021 and was initially successfully responsible for the Qatar Tourism account. Although his roots are actually in northern Germany, Andreas likes to go hiking in the high mountains in his free time. A real summiteer.
Lore König
Director of Business Development
It does not take many words to introduce Lore. Hardly anyone is as well known in the industry as she is and has decisively influenced and internalised luxury tourism. Her expertise in the fields of sales, marketing and product development are of great importance to us for the further development of our team as well as for the establishment of new quality standards, which in turn constitute the added value for our partners and customers. All this, as well as her always positive, cheerful and helpful manner, make her an indispensable Lobster.
Angelika Bauch
Senior CRM Administrator & Business Development Manager
Angelika is a trained hotel manager and was excellently introduced to the luxury hotel business by her training company Brenner's-Park-Hotel Baden-Baden. She is a Lobster of the first hour! She energetically supports the sales team and jumps right in with a lot of energy wherever help is needed. As our "Terminator", she charmingly gets every hotel director or decision-maker on the phone, always with successful appointment closings.
Her second strength is the CRM, which she manages vigilantly and meticulously. Not only is she responsible for all CRM operational training and monitoring, she also pulls together the threads of business development when it comes to recording all processes in the CRM. With over 100,000 CRM contacts, that's no easy job! And always with a smile on her face and infinite patience!
Daria Sidnieva
Business Development Assistant
In Business Development, everything is strict and serious, right? Not at all! As a professional and humorous personality, Daria paints a different picture for us. With her extensive experience and profile, she is an absolute asset to our team. Having involuntarily left her homeland, Ukraine, she has now found a new haven in Hamburg. The combination of beauty, modernity, and nature makes the city her "home away from home," a special bright spot. Daria also shares her joy in beautiful things through her passion for books, new cooking recipes, and travel. She has visited 36 countries so far, with many more on her list.
Laura Hoffmann
Business Development Assistant
When Lobster fans become employees, it's always a special moment. Comparable to when anticipation turns into genuine joy. Laura immediately felt a connection to Lobster and knew she belonged here. As a state-certified business economist with a passion for people and their stories, she is in the right place in Lobster's sales department. Dynamic, open-minded, and strategic, she approaches her tasks with enthusiasm. Privately, Laura focuses on a comprehensive healthy lifestyle, prioritizing nutrition, exercise, and balance. Strength training and kickboxing give her fresh energy, also to explore new things in the world of travel, culinary arts, or music. Challenging herself repeatedly and thereby reaching new horizons that give life deeper meaning, that's what makes Laura's wonderful soul flourish.
Christina Tran
Business Development Assistant
With a Bachelor's degree in Business Administration in hand and some initial work experience, Christina knocked on our Lobster door. Why? She was very attracted to our company culture, as she completely identifies with our philosophy and culture. Christina fits perfectly into our Lobster Talent Academy as a Business Development Assistant, supporting the sales team in the back office, maintaining our CRM, and taking on PA tasks for our Astrid. This requires coordination skills, much like dancing, which Christina enjoys in her free time. She is also actively involved with the children's charity UNICEF. Her motivation is to support children in need. To this end, she helps collect donations, organize events, and find new donors.
