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Managing Directors

Astrid Oberhummer (CEO & Founder)

Astrid Oberhummer

CEO & Founder

Nobody in the German market knows the luxury industry better than Astrid Oberhummer. For over 25 years it has specialized in this segment and revolutionized the luxury travel market with its ideas and service offers. What does luxury mean and how do you sell it properly? Astrid shares this knowledge regularly in the context of training courses and appearances as a guest speaker. Within the company, she leads the sales team and, together with the team, develops innovative products that provide real value for luxury tour operators and vendors.
Andreas Müller (CEO & Founder)

Andreas Müller

CEO & Founder

Andreas is an entrepreneur for almost two thirds of his life. A high degree of inner freedom and self-determination are for him the most important leitmotifs as an entrepreneur. He also teaches this to his trainees - because Andreas is a successful entrepreneur coach and neurostrategist in addition to his role as managing director at Lobster Experience. For Lobster he holds all the strings in his hand: what his role models used to be, entrepreneurial mogul Richard Branson, boxing world champion Wladimir Klitschko, Red Bull owner Dietrich Mateschitz and many more, are today friendly partners with whom he works together.

Sales & Events

Anna Katharina Loreth De Argueta (Director of Events)

Anna Katharina Loreth De Argueta

Director of Events

Anna Katharina is a mystery to us. She's just perfect at everything. Fast, structured, forward-looking and always with everything in view, she organizes all lobster events - from the sales dinners to our B2B fair loop. Her colleagues therefore affectionately call her "Johnny Controlleti". And also privately Anna Katharina is a real whirlwind, who prefers to be on the move with her husband and her two children, whether on the dance floor or in distant countries. She has gained her professional experience in various 5-star hotels all over the world.
Victoria Mairitsch (Senior Event Manager)

Victoria Mairitsch

Senior Event Manager

Victoria comes from our beautiful neighboring country Austria, where she got trained as a tourism merchant before she moved out into the luxury world. Her experience in the field of banquets and events extends to team management of 30 people. Their mentality, professionalism and joie de vivre have grown on all of our hearts. Together with Julia and Anna Katharina she rocks our event area.
Julia Weck (Event Manager)

Julia Weck

Event Manager

Julia is supporting our event team since 2019. She actually completed her university education in a completely different field: Business administration with a focus on marketing and healthcare. She gained her first experience in planning and organizing projects during her studies and was able to convince us quickly that she was a real Event-Lobster. She already loved traveling before and so she dared to take the step into a completely new industry in order to combine both perfectly. Her bright and creative nature is well received by all of us.
Lisa Bruckner-Daniel (Director of Sales & Buyer Relationship)

Lisa Bruckner-Daniel

Director of Sales & Buyer Relationship

German in her head, Korean in her belly and a cosmopolitan in her heart - that's Lisa, who travels all over the world for Lobster. Whether at The Breakers in the USA, Ananda in the Himalayas, on Site Inspection or WTM in London, her sales activities go far beyond national borders. A passion that Lisa takes with her on all her travels is food. At the Lobster Kitchen Parties, the Lobster colleagues can also enjoy their culinary skills. Prudent, emphatic and with a cool head, Lisa always swings the sales cooking spoon. This is highly appreciated by their partners.
Roman Berger (Head of Sales & Marketing Central and Eastern Europe)

Roman Berger

Head of Sales & Marketing Central and Eastern Europe

Roman and the Central and Eastern European (CEE) markets were virtually born. His Eastern European background has paved the way for him to build up a large network and of course also contributed to an understanding of the needs of these emerging markets. His motto: "If they are roses, they will bloom". Besides his professionalism, Roman inspires with his gift for self-irony. He is firmly convinced that self-mockery is the humour of intelligent people.
Gitte Hinze (Senior Office Manager Sales)

Gitte Hinze

Senior Office Manager Sales

Many in the industry know Gitte from The Finest Hotel Collection, where she actively managed the company since 2003. Her energy and presence inspire everyone she interacts with, and we are honoured to have Gitte join the Lobster team. Along with her longstanding network, she brings a high level of professionalism, experience and passion for the tourism branch, which she has acquired in previous positions with leading airlines and international hotel groups (e.g. United Airlines, Malaysia Airlines and Holiday Inns Int. Inc.). As Office Manager Sales she will use her longstanding experience as Executive and Office Manager to support the Sales colleagues in their daily business on a part-time basis. Gitte was born in the Netherlands and moved to Germany with her family at the age of 8 years.
Maximilian Charles Münch (Sales Manager)

Maximilian Charles Münch

Sales Manager

"Every goal is achievable, you just have to set it," is Maximilian's favourite maxim to work by. In his pre-lobster life, Maximilian studied business psychology and subsequently trained as an insurance specialist. After a while, however, he realized that the insurance & investment industry did not cover all his interests. His heart beat louder and louder for the tourism industry and the people who work in it. So, without further ado, he changed industries. Unique and emotional - that's how he is motivated by distant destinations, contact with travel sellers, travel providers and, of course, industry events. Most recently, Maximilian successfully served as Business Development Manager at Finest Hotel Collection. For Lobster Experience, he will look after well-known partners from the diverse Leisure portfolio as dedicated Sales Manager.
Antje Löhne (Sales Manager)

Antje Löhne

Sales Manager

The travel industry has been Antje's home for almost 20 years. Her vocation once began at TUI and most recently it took her to Munich to work for a well-known tour operator. As a trainer for product training, experience in field sales, as a travel designer for luxury tour operators and as product manager – Antje knows all facets of this dazzling industry and can call herself a full-blooded tourism expert. "Can't be done, doesn't exist” with her. Sometimes it just takes more creativity to fulfill wishes. Antje's heart beats especially for Asia, she loves Spring, Sushi, FC Bayern Munich and is always to be had for a cup of good coffee. When she travels herself, she does so with all her senses.
Kristina Sterkel (Office Manager Sales)

Kristina Sterkel

Office Manager Sales

Even when it rains outside, Kristina remains a ray of sunshine. Always clever, open-minded and with a fine sense of humor, that is how she goes through life. For Lobster Experience, she keeps the sales department as Office Manager on track and supports the team in planning and implementing sales calls, fam trips and reporting. Kristina is an experienced marketing and business development specialist in the travel industry. For more than eight years, she has successfully been working on developing and implementing sales and marketing strategies for world-renowned hotels, NTOs, destinations and destination management companies.


Annika Schnadt (Director of Communications)

Annika Schnadt

Director of Communications

Since 2013 Annika completes the Communications Team and since then has been passionately committed to ensuring that the partners are looked after to the highest standards and that the team colleagues have a motivated and harmonious working environment. Constantly searching for new possibilities and ways for PR, she develops new, creative approaches and services together with the team. Her recipe for turbulent times: a large portion of diplomacy and open ears.
Friederike Bührdel (Senior Communications Manager)

Friederike Bührdel

Senior Communications Manager

After many moves to different cities such as New York, Vienna and Las Palmas, it is no surprise that Friederike was also attracted to tourism professionally. After an excursion into journalism, the extroverted and lively Cologne native finally discovered her love for PR. For more than a year now, she has been part of the Lobster Communications family, positioning the hotel partners and their stories in the media with great passion and enthusiasm. Friederike has good media contacts and loves the personal exchange with journalists. Always ready and full of energy, she travels the world with and for her hotel partners.
Marie-Therese Wildauer (Senior Communications Manager)

Marie-Therese Wildauer

Senior Communications Manager

For more than 6 years Marie (who prefers to be called Resi) has lived and loved the area of public relations. Born in Vienna, she turned her back on her homeland in 2017 after a three-month journey and moved to Frankfurt. With her open & lively manner and her unmistakable Viennese charm, the Lobster team quickly took her to their hearts. Before Lobster, she worked for a Frankfurt food start-up. Resi is diligent, ambitious and (almost) always cheerful and in a good mood. As a bookworm, you can find her in her spare time mostly in the park with a thick tome and a cup of Viennese Melange (coffee specialty!) or looking for her next destination.
Yasmine Hidalgo-Giovannoli (PR Manager)

Yasmine Hidalgo-Giovannoli

PR Manager

Yasmine's interest in foreign cultures has always shaped her personal and professional life and has repeatedly taken her to different places around the world: she has already worked in Europe, Asia and the Middle East. Her destiny then led her to Lobster Experience, where she now enriches the Lobster Communications team as PR Manager. She takes great pleasure in intensively familiarizing herself with the partners' topics in order to then prepare them in an exciting way for our media partners. In her free time, she loves languages. Besides German, she also speaks English, Italian, Spanish and French.


Michael Wick (Director of Marketing & Design)

Michael Wick

Director of Marketing & Design

Creative in the service of Lobster Experience since 2008, Michael knows his way around the Lobster Experience universe. No wonder, as he plays a major role in shaping the look and feel of Lobster Experience. Bringing new ideas to life and making them visually tangible is one of the challenges he faces every day with passion. He collects new impulses and new energy on his travels around the whole world.
Arne-Philipp Zaisch (Marketing Manager)

Arne-Philipp Zaisch

Marketing Manager

Arne has immediately won the hearts of our marketing team. Actually no wonder, because as a northern German he brings the perfect mix of clarity, creativity, sociability, reflection and humor. His horizon of tourism is almost limitless ... after a work & travel year in Australia he decided to study 'International Tourism Management' with a focus on marketing including a semester abroad in New Zealand. This was followed by 6,5 years of professional experience at the tour operator vtours in Aschaffenburg in marketing. Including his move to Frankfurt, Arne has lived in 5 states in Germany, on his world map he currently counts 36 countries visited and of course some more will be added, because his motto is: "At least once a year go to a place you do not know yet."  Another of his passions is cooking, which he refined during cooking courses in Thailand, Myanmar and India.
Emilie Krisch (Trainee Marketing)

Emilie Krisch

Trainee Marketing

Young, fresh and full of zest for action. Emilie started her training as a marketing lobster in 2020 and supports the team in all activities related to the production of marketing material for our partners or events. She has carried a creative gene in her heart for a long time and is happy to be able to live out her passion and ambitions at Lobster Experience. She enjoys sports or travelling in her spare time. Discovering new places is at the top of her wish list.

Business Development & Controlling

Lore König (Director of Business Development)

Lore König

Director of Business Development

It does not take many words to introduce Lore. Hardly anyone is as well known in the industry as she is and has decisively influenced and internalised luxury tourism. Her expertise in the fields of sales, marketing and product development are of great importance to us for the further development of our team as well as for the establishment of new quality standards, which in turn constitute the added value for our partners and customers. All this, as well as her always positive, cheerful and helpful manner, make her an indispensable Lobster.
Alexandra Riedel (Business Development Manager)

Alexandra Riedel

Business Development Manager

Alexandra set out early to discover the world and learn from it. She stopped in Heidelberg for her bachelor's degree in Tourism Management and then moved to sunny Madrid for her master's degree in Marketing. She also found a temporary home in Sri Lanka, South Africa, Malaysia and Australia. She brings her accumulated experience to Lobster as Business Development Manager.
Angelika Bauch (CRM & Business Development Manager)

Angelika Bauch

CRM & Business Development Manager

Angelica is a lobster from the very beginning and a true "sales animal". She charmingly gets every hotel manager or decision-maker on the phone and is therefore a great role model for the team. Her second strength is CRM, which she manages vigilantly and meticulously. It is where the threads of business development come together when it comes to recording all processes and administrative work in CRM. With over 100,000 CRM contacts not an easy job!
Denise King (Office Manager & Adminstrative Executive)

Denise King

Office Manager & Adminstrative Executive

Be the change you wish to see in the world" (Ghandi). This is one of Denise's life's maxims, which drives and motivates her to take things into her own hands and improve them. During her professional career, the trained tourism expert has developed her knowledge and skills through various positions with major tour operators, airlines and travel agencies. In her private life she also likes to invest her life time in holiday trips to deepen her knowledge for destinations and hotels: she can offer special tips for almost every hotel and every destination. In addition to tourism, Denise also has a big heart for animals. Her dog Fini accompanies her to the office every day and enchants all lobsters.
Jasmin Arnold (Operational Quality Manager & Assistant to Owner)

Jasmin Arnold

Operational Quality Manager & Assistant to Owner

Jasmin is a trained tourism management assistant and successfully completed her further training as a business economist with a focus on tourism in 2019. At Lobster, she brings all her skills to bear profitably. Goal-oriented, disciplined, empathetic, proactive and responsible - these are catchwords that describe Jasmin perfectly. When she is not with Lobster, Jasmin likes to travel and always has her camera and an exciting book at her fingertips.
Johann Petrow (Senior Operation & Quality Manager, Project Leader, Human Resources)

Johann Petrow

Senior Operation & Quality Manager, Project Leader, Human Resources

SLOW LIFE in the heart and high performance in the blood - Johann has been part of the team since 2008 and remains highly motivated and committed to building bridges. In addition to his four foreign languages, Johann also speaks the four universal languages that are indispensable for the construction of interpersonal and intercultural bridges. As Senior Operation & Quality Manager, he carefully monitors the processes, creates clever systems and is involved in achieving high-quality results.
Jürgen von Zehmen (Financial Administrator)

Jürgen von Zehmen

Financial Administrator

Jürgen has the size of Vladimir Klitschko and the same effectiveness! As a trained financial and payroll accountant with a high affinity for IT, he is exactly the right person to join the ring for the further development and optimization of our financial systems. Accounting 3.0 lives!