Puro Group

Founded in 2004 in Palma de Mallorca, PURO Group is a distinguished luxury lifestyle concept encompassing hotels and beach clubs in Spain, Portugal, and Italy. From the beginning, PURO Group has been committed to crafting a holistic experience by curating signature food, drinks, music, spa treatments, and events. PURO Hotels include luxury establishments such as the iconic PURO Hotel Oasis Urbano ****, Sauló by PURO ****, Palacio Can Marqués ***** Grand Luxe by Puro, and PURO Grand Hotel ***** in Palma de Mallorca. Meanwhile, Purobeach clubs are located in Illetas and Palma (both in Mallorca), Menorca, Barcelona, Vilamoura (Algarve / Portugal), and Portopiccolo (Trieste, Italy), as well as in Milano (Italy) under the new brand division: “by Purobeach”.